EVERY BRAND HAS A STORY
Jul 06, 2017, Architecture

EVERY BRAND HAS A STORY

Every brand has a story and an ideology that it believes in. Conceptualization of a retail outlet is basically an effort to communicating the same to its visitors as an experience. Planning and design elements, features, colors, materials, etc are a follow up of the product perception and appreciation

Classic Marble Company is an international brand that spans across 40 countries and looks at themselves as living space innovators dealing in a range of natural marbles, exotic stones, granites, natural laminates, engineered marble and quartz.

Their existing facility of Bhandup is a part of the industrial sector, so while they were desirous of revamping the Brand Image, the brief most obviously demanded elements that could add a spark to the area. We wanted to design a façade that could tell the story of this brand before anyone even steps foot in. So, we pulled out the material from their yard and clad the entire façade with it. In this age of commercialization where concrete textures, glazed facades and aluminum panels seem to be storming almost every corner of the city, this tinseling façade in solid stone is a pleasing surprise that very effectively conveys a message that the owner believes in what he sells.

Lighting scheme here, turned out to be one of the most important tool to draw attention and create a statement. We, not only cladded the inherent material but also used it as a light source. The material which Classic Marble utilizes could be made thinner without losing its stability, which made it translucent enough to pass light through it, beautifully elaborating the richness and delicacy ofveins of marble. This is a technical innovation for external facades as it was the first time in India that CNC machines were used to cut Kalinga Stone Marble to a thickness of 5mm.

Using this, we created a square cut pattern, with which the façade reveals various appearances in sunlight, and during night, the LED lights behind the reliefs lit the façade to render an expression reminiscent of twinkling stars in a Milky Way.

The façade design not only marks an identity, but also proposes the way for new facades to spring up. With is elements of modernism, innovation and endurance, it is an easy trend setter and proposes a wide usage in the corporates and luxury sector. This affords them to use it wherever creativity is prime against affordability.

Where the interiors of the showroom are concerned, we conceptualized the space as a modern day museum with an understated cover that is effective enough to display the products like paintings in a museum.Their range of stones varied in colors, so we chose our walls as neutral shades of grey and brown. The circulation is planned to create dark tunnels with a bright streak of flexi light that marks the outline of these tunnelsand adjustable art light that highlightsonlythe marbleson both sides.

When you design a showroom for a product so widely used in construction industry, you have to maximize on its usage. The floors, table tops, counters etc are made using the in-house material. Our feature walls also, are huge slabs of marble that reflect a character like that of a painting. It an instant suggestion of its potential. The mural at the entrance and reception table are a highlight of the interiors. Carved out of single piece of raw block of quarry marble,they sit like two majestic pieces in the lobby, complemented with a modular light chandelier in a 3-Dimensional form hanging over the reception almost imitating a tree branch that hangs over the solid rock.

We have tried to keep the furniture minimal and the lighting scheme around is only to highlight the marble on walls and floor to the best. We have planned a cafe corner along a discussion area. It lends a space and time to the visitor to immerse themself into the surrounding lifestyle. The punch of this area is the ‘gold stone’ cafe counter placed against a rough granite slab in an almost dark tunnel with tiny spot lights to highlight the bling of the gold only.

Svelto Lounge is another highlight corner where the natural laminates have been used to create a 3-Dimensional feature. The play of light is an interesting detail where the surface undulations create dynamic patterns with slim linear profiles.

The showroom is a representative of trade that throws creative ideas for its inherent material and creative lighting.

Firm Name: DRISHTI ARCHITECTS AND INTERIOR DESIGNERS
Firm Location: 609, Powai Plaza, Hiranandani Gardens, Powai, Mumbai
Principal Architect: Sunil Gambani
Associate Architect: Misha Sharma
Project Name: Classic Marble Company, Bhandup
Project Location: Bhandup Village, Bhandup, Mumbai
Size: 473 Sqmt / 5089 Sqft
Start Date: March 2016
Completion Date: October 2016
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